7 business secrets that make up the name of a Chinese businessman
1. Be careful when importing and exporting
Goods, books, money daily income and expenditure must be carefully recorded and stored accurately. There must be tools and means of storage and preservation to avoid fire, explosion and damage. Import and export work must be compared regularly, it should be accurate to avoid causing errors and losses. Having accurate storage, working with customers is more convenient.
During the Ming Dynasty, there was a famous shoe company owner, Huu Lien Son, who recorded the characteristics of his customers' shoes in great detail. Scholar Truong Hong Son before going to the entrance exam to order a pair of shoes. The owner, as always, carefully notes the measurements, the material of the shoes, and notices that this guest is a bit special: the left foot is large, thicker than the right foot, the big toe is slightly crooked.
Not long after, Truong Hong Son got a high score and received a fourth grade. There was a small official who came to Huu Lien Son to order shoes as a gift, just say the name of the university scholar Truong Hong Son, the store quickly took the previous record data, made a pair of beautiful shoes that fit the table. special foot for guests only for 3 days. The small mandarin and the shoe shop were both respected afterwards.
2. Doing business must know the times
Doing business, buying and selling must be able to see opportunities, predict needs and market fluctuations. When you have time, you must know how to take advantage. No time, must know how to improvise. Observation, sharpness and accurate judgment are the beginnings of good business people.
In the Song Dynasty, there was a time when Lam An citadel was burned very loudly, the shop of a person surnamed Bui was also caught on fire, but he did not rush to fight the fire, but sent someone to take money out of the city to buy building materials. construction materials such as wood, bamboo, tile… After the fire was extinguished, all became ruins, the market for construction materials became scarce. At this time, the other Bui took the opportunity to sell the goods, earning dozens of times the value of the burned-out store, and at the same time meeting the needs of the market and the people.
3. Raw materials need to ensure stable quality
Purchased goods must be examined with their own eyes, visited in person, and touched by hand. Must meet the best quality inspection, control and testing standards, avoid buying buffalo painting.
Tong Yuantang medicine store in Beijing is very meticulous in making medicine, the store only uses high-class things to make medicine. Which is a precious medicine in the central region, which is only pure black-legged chicken to make white phoenix, chickens must choose the right kind of weight, enough weight, kill the chicken properly to ensure the blood in the body. body and increase nutritional value. There are more than 40 ways to make pills, but every way is meticulous to ensure the best quality of the drug, stored for 3 years to reduce the fire in the pill so that the medicine has a delicious taste and then sold. That is the reason that the name Tong Nguyen Duong is still preserved to this day.
4. Continuous product optimization
Goods sold must optimize quality, use, value, how to sell as much as possible at the most appropriate price.
Mr. Chu works as a pearl seller. He often gets up very early to be the first to pick up the fishing boat to the wharf and choose the biggest, round, and shiny pearls. Then, he chose beautiful sandalwood to make special boxes, in addition to carving dragon phoenix, surrounded by precious stones, inside he hired people to lined with purple velvet and bird feathers.
Mr. Chu's pearls are very expensive, but customers are still eager to buy them. There are customers who buy just because the box is so beautiful, there are customers who see the box and already like the jade, and most people feel satisfied because they have just bought good jade and are "promoted" for more boxes. . Boss Chu just like that to take money.
5. Trade must be flexible according to the context
In business, flexibility is a great weapon to help us not only navigate between winning and losing in the marketplace, but also being able to seize and create opportunities for ourselves.
Under the Eastern Han Dynasty, the area was densely populated but only raised black pigs. Truong Hua raised that pig and had a litter of white pigs, very strange, who knows, he is also very interested and curious to see the pigs. Zhang Hua thought that this area was full of black pigs, so he brought that litter to Nanjing market to sell. After 3 months of traveling, he arrived, but here the price of white pigs is very cheap because there is no shortage of pigs in Nanjing. this. He immediately thought that if he could exploit the white pig breed at home, he would be quite profitable. Mr. Truong immediately bought the white pig breed in Nanjing and brought it back to his hometown. At the same time, there was no black pig in Nanjing, so he brought the black pig to sell there. It was only a year that he became rich thanks to pigs.
6. Prestige always comes first
Business people always have to put reputation first. If you have a reputation, you have everything, if you lose your reputation, you lose everything. This is an unwritten convention, someone who intentionally breaks this convention does not deserve to be called an entrepreneur.
Du Duong drugstore has a very unique design, the reception hall is in the house, customers have to go through a long corridor, along both sides hang beautiful boards detailing the ingredients, origin and uses of 38 prescription. Customers who buy unsatisfied drugs and bring them back will be compensated for new drugs, and returned drugs will be destroyed on the spot by a brazier. Du Duong Pharmacy has never been late for a delivery appointment, nor has it ever paid a single penny of tax. That's why the emperor gave the line: "Journey to the capital the first pharmacy."
7. The relationship must be in good faith
Trade with friends, sell with wards. For business partners, there should be close cooperation and mutual help instead of always competing with suspicion. Trade associations can create favorable trade promotion conditions for both parties.
Legend has it that, when Minh Thai To Chu Nguyen Chuong wanted people to enjoy Tet, he ordered every house to hang a couplets during Tet. During the inspection, the emperor discovered that a pork shop did not hang a couplets, the reason was that the opponent tried to harm them, pushing them into poverty without having money to buy red paper and ink.
The Son of Heaven was touched, and he wrote the couplets with his body: "Hands open the door of birth and death. One blow to cut off the market."
The shop owner immediately had the emperor's couplet engraved on both sides of the door. People everywhere are talking about the butcher shop, which is given a couplet by the king, they think that the pork here is of good quality, even the Son of Heaven must like it, so they come to buy it. To thank Minh Thai To, every year the pork shop offers the fattest, tastiest pig to the king.